Fri, 13 May 2022 16:19:24 GMT
Ball Corporation has just launched the ‘Make a Statement’ campaign for its Ball Aluminium Cup. The campaign, created by Quigley, aims to raise awareness of the cup’s sustainability credentials, being refillable but infinitely recyclable since it is made from aluminium. The cup was designed to help address the billions of plastic cups disposed of every year and the growing consumer demand for more sustainable products.
Ball Aluminium Cups are made of 90% recycled content, the highest recycled content of any beverage packaging in its category. Aluminium is the most sustainable beverage packaging material. Like aluminium cans, aluminium cups are easily recyclable. 75% of the aluminium ever produced is still in use today, and aluminium cans, cups, and bottles can be recycled and back on a store shelf within 60 days. In addition to its sustainability and recycling strengths, the Ball Aluminium Cup is lightweight, sturdy, cool to the touch, and provides an elevated drinking experience.
This ‘Make A Statement’ campaign focuses on sustainability and the drinking experience compared to a disposable plastic cup. The medium truly becomes the message with compelling statements handwritten directly on the cups. The campaign aims to illustrate how the cup fits into eco-minded consumers’ lifestyles, offering a better experience and helping consumers be more sustainable in their everyday choices. 'Make a Statement' runs on Instagram, Twitter, TikTok, Snapchat, YouTube, and digital display advertising across the web and will expand at critical moments throughout the year.
Ball Aluminium Cups are helping to drive sustainability at sports and entertainment venues across the country, including Ball Arena in Denver, SoFi Stadium in Los Angeles, Hard Rock Stadium in Miami, Lucas Oil Stadium in Indianapolis, Climate Pledge Arena in Seattle, Mercedes Benz Stadium in Atlanta and Raymond James Stadium in Tampa, and were used at the last three Super Bowls. At Ball Arena, the cups have helped eliminate more than 595,000 single-use plastic cups and bottles and are on pace to eliminate more than one million single-use plastic cups and bottles this year.view more - Creative
Creative Leads: Sariah Dorbin, ECD, Nicole Ellingson, GCD
Copywriters: Greg Wells, David Cymerman, Fola Fayanjuola, Barry Levine, Dan Zuber, Sariah Dorbin
Art Directors: Greg Bokor, Nicole Ellingson