Quad's Magical Water-Balloon Fight

There's often a moment tension before intense happiness. Like when a waiter puts your favorite dessert in front of you, there are a few seconds of hesitation before you dive into that luscious cake or glistening ice cream, a moment before you believe it's real and you actually enjoy it. And then you do and it's an out-of-body experience.

 

This transition from tension to unbridled happiness is artfully captured in this 90-second spot for the French retail chain Monoprix. From the formal setting to the surreal ending, this really does encapsulate the feeling of "Vivement Aujourd'hui" (Can't wait for today.)

 

 

Credits

 

Agency: Rosapark

Co-founder & General Director: Jean Patrick Chiquiar

Co-founder & Creative Director: Gilles Fichteberg, Jean-François Sacco

Agency Creatives: Mark Forgan, Jamie Edward Standen

Agency Producer: Isabelle Darroman

 

Production Company: QUAD

Director: Johnny Hardstaff 

Producers: Amanda Stubbs, François Brun

Director of Photography: Mark Patten

 

Post Production: Digital District

Post Production Supervisor: Cédric Herbert

VFX Supervisor: Vincent Guttman

Lead 3D: Marc Dubrois

Flame artist: Jonathan Lagache

Music: Schmooze / "BAMBINA" by HOTEI