Qapital Names Forsman & Bodenfors as Strategic and Creative Agency of Record
The agency will be charged with strengthening the long-term brand mission, vision and purpose for Qapital
Goal-oriented money app, Qapital, has selected Forsman & Bodenfors New York as its strategic and creative agency of record. The agency will be charged with strengthening the long-term brand mission, vision and purpose for Qapital, to help drive customer acquisition.
As part of its partnership, Forsman & Bodenfors will develop digital and social assets across a variety of channels to educate consumers on Qapital, which empowers its members to save smartly and invest confidently—all so they can spend happily.
Tired of a system that treated everybody the same – regardless of their motivations and their personalities – co-founders George Friedman and Katherine Salisbury set out to create a new way to save when they launched Qapital in 2013. Two years later, the app launched exclusively in the United States and since then has helped more than 1.6 million members save an average of $5,000 annually.
“We chose Forsman & Bodenfors because of its reputation in the industry, incredible strategic and creative work for clients, as well as the strong chemistry between our teams,” said Qapital’s co-founder & CEO George Friedman. “As part of our larger marketing mix, we’ll be working with the team to help Qapital continue to grow and make an impact in the lives of our members.”
“Created to help people succeed financially by helping people make small tweaks in their behaviors relating to money, Qapital is a brand that fits perfectly with our agency vision of helping brands behave as ‘unusually human.’ What I love the most about Qapital is their mission to help people improve their relationship with money,” said Mike Densmore, CEO, Forsman & Bodenfors New York. “We’re excited to partner with Qapital, which represents the best of how ‘new economy’ brands can provide stellar and intuitive customer experiences.”