Publicis Schweiz has launched these hilariously on-point spots for international bank UBS, directed by one of the founders of Bacon, Kasper Wedendahl.
Commenting working with Publicis Schweiz & UBS, Kasper said: "Bank commercials have a long and not-very-interesting history for being pure trivia at best... Especially the big international banks, who have for the longest time tried to sell their products by showing happy families shaking hands with catalogue models acting as bankers. When Publicis Zürich first approached me with this idea I could tell that they were on to something real. These ideas so perfectly describe the different moments in your life that make you realise that you're not going to stay 32 forever."