Pucelle Revamps Brand and Leverages Gaming to Engage Gen Z

The Pucelle beauty brand is well-known for its collection of mist cologne perfume sprays, having had significant influence on the childhood of millennial consumers in Indonesia. To stay current with today’s millennials and the next generation of consumers, Gen Z, Pucelle revamped their image and looked for ways to effectively reach and engage this new target audience. 

Pucelle partnered with Gameloft for brands to gamify the brand experience on Instagram with an augmented reality game. This placed the brand message in front of their target audience in a format that stood out,captured attention and drove interaction.

Using the latest technology, we created an AR game where the consumer was the controller. Players used facial gestures to move the Pucelle avatar that ran through the city streets, collected points, and competed in the fun mini game. The gamified experience got Gen Z intrigued and millennials nostalgic keeping the Pucelle brand top of mind.

See how we integrated the fun of gaming with AR technology directly onto social media: