Publicis One’s Creative Tour of Central and Eastern Europe

Publicis One - the network for all the Groupe’s agencies outside of its top 20 markets - is a huge creative force, containing over 8,000 employees in 55 countries. Several of these are in Central and Eastern Europe and they’ve been turning out some impressive work recently. 

Jorg Riommi, Regional Creative Coordinator for Publicis One CEE and the Chief Creative Officer of Publicis Romania scoured the network and curated the most exciting work coming out of the region for a real whistle-stop tour of what these creative centres can produce.

Czech Republic

Agency: Fallon Prague

Client: Skoda

Title: Launch of VISON E Concept Car at Shanghai Auto show 

This is a campaign for Skoda for the global launch of their VISION E concept car at the 2017 Shanghai Auto Show earlier this year. A revolutionary VR experience, it made maximum use of the latest platforms, such as Google Daydream and Leap Motion. Using the HTC Vive, it allowed four users to simultaneously discover the new model at the same time and step – virtually – into the car themselves.

While not the first VR launch for a car brand, what is special is the scale it rolled out on, both at the event itself and in multiple cities - Berlin, Prague and Tel Aviv. 

Interestingly, for this launch was implemented an advanced queueing application based on WeChat, the leading social media channel. The project also created a personal video for each user, which was shared immediately after the VR experience at the Shanghai Motor Show.

Bulgaria 

Agency: Saatchi & Saatchi Sofia

Client: Mediapool

Title: Fake News

The Bulgarian media landscape is dominated by a small handful of wealthy individuals, who mostly use the country’s newspapers and websites to exert political influence. Mediapool wanted to draw attention to their status as a free and independent source of news.

To raise awareness about the problem of fake news, Saatchi & Saatchi created a website - Yellow Flag - it easy for anyone to create their own scandal by fabricating stories about their friends and family which can then be shared on social media. 

Romania

Agency: Publicis Romania

Client: HP

Title: Happy Welcome

HP Happy Welcome from Publicis Romania on Vimeo.

The arrival lounge at an airport might just be the perfect place to demonstrate a new printer, as Publicis Romania proved when they used HP’s latest printer to help people welcome their loved ones. A smart, simple idea that showed off the new model’s best features.

Agency: Publicis Romania

Client: Automobile Club of Romania

Title: Mr Bear Driver

This year’s Cannes Lion-winning campaign from Romania was also the most popular game in the country for a while. The app’s popularity has no doubt saved lives by encouraging children to give their speeding parents a good telling off from the back seat.

Ukraine

Agency: Saatchi & Saatchi

Client: Jacobs / National Post

Title: Hear with your eyes

The ‘Hear With Your Eyes’ project was originally developed for Jacobs, but was eventually supported by National Post. This marks the first time in Ukraine when a song performed by a Ukrainian participant at Eurovision was adapted into sign language and performed artistically by a deaf actor.

The video was released a day before the Eurovision final (which featured the Ukrainian contender’s performance). The work garnered massive media coverage in Ukraine, making music accessible to everyone.

Agency: Saatchi & Saatchi

Client: Ukrainian National Parks

Title: Corporate ID/style

National Parks of Ukraine Identity from The Calendar on Vimeo.

Each national park in Ukraine has its own unique defining natural features and charms, but most people don’t know what separates one from the other.  Saatchi & Saatchi’s solution to this was to create an elegant set of pixel-based design elements to represent natural environments. When combined, these created new logos for each park that give an impression of what makes that particular park unique.

Agency: Saatchi & Saatchi

Client: National Math Olympics

Title: Corporate ID/style

Kyiv Math Olympiad Identity from The Calendar on Vimeo.

Saatchi Ukraine’s corporate identity for the National Math Olympics revolved around the mysterious pentagon, in intricate tessellated patterns. It received a silver award at the European Design Awards.