Publicis One Produces The World's First Chewing Gum Shoe

Amsterdam is definitely one of the most beautiful cities in the world. But like many big cities we have a problem, chewing gum.

The streets are filled with this sticky stuff costing the government millions to clean and more importantly the biodegradability is around 25 years.

Our client Publicis One discovered gum is made from synthetic rubber and you can actually reverse this process making it possible to create new products, turning something useless into something useful.

And so they created the first shoe made from chewing gum. So now you can leave a positive footprint. 

The original composition and audio-post on the spot was completed by Good Sounds.