Publicis Montreal Showcases Nick Suzuki's Sweet Trade with Tim Hortons and Nutella

Publicis Montréal has announced its first collaboration with Tim Hortons Quebec for a campaign featuring their limited-edition lineup: three irresistible Tim Hortons beverages and three baked goods with the delicious combination of Nutella.

Tim Hortons leveraged its partnership with Montreal Canadiens captain Nick Suzuki to bring the campaign to life. “It was a natural fit,” said Nadine Nour, senior manager of marketing communications at Tim Hortons. “Nick has been a genuine fan of Tim Hortons for years, and our Iced Capp is part of his pre-game routine. It would take something special for him to change his go-to order, and Tim's new Nutella line-up is exactly that.”

“We immediately saw an opportunity to play off Nick’s ongoing efforts to learn French with Chantal Machabée,” mentioned Mélissa Charland, creative director at Publicis. “We wanted to create a fun, authentic message that connects with fans while highlighting the deliciousness of the product.”

Blending humour, hockey culture, and excitement for the season ahead, the campaign will roll out across TV, radio, social media, out-of-home, and influencer channels, creating a multi-touchpoint experience that both Tim Hortons and Nutella fans are sure to love.