Publicis Italy / Le Pub Scores Top 3 of World’s Best Agencies at Cannes Lions Festival

Cannes Lions Festival of Creativity has announced Publicis Italy / Le Pub as the no. three world’s best agencies in its ‘Agency of the Year’ category.

Le Pub, launched in 2020 under the leadership of Bruno Bertelli, is an agency model that combines creativity, data, and tech to build brands that resonate in culture. Its offering lies at the critical intersection of where brands meet culture connecting product, commerce, experience, and communication and creating innovative brand experiences that resonate in culture, at scale. Recently Le Pub added to its Milan and Amsterdam portfolio; expanding into new major markets including Sao Paulo, Mexico City, Cape Town, Singapore and Shanghai. 

Le Pub was recognised for work across eight different campaigns with Heineken including Boycott Ads, The Night Is Young and The Virtual Heineken Silver; Bottega Veneta’s Bottega for Bottegas; and Powerade’s Pause is Power. Heineken and Le Pub also landed a Creative Strategy lion for its Shutter Ads, launched throughout lockdown to help bars stay open in the long term.

Publicis Worldwide, under the creative leadership of Bertelli, landed no. one network agency of the year EMEA. Publicis landed wins across various clients and campaigns across the globe including Renault’s Plug Inn, McDonald’s Recruitment and FNAC’s Unrecommended Algorithm by Publicis Conseil, Back Market’s Hack Market from Marcel, Jiff Peanut Butter’s Little Jif Project from Publicis New York and the Mexican Journalists Protection Still Speaking Up from Publicis Mexico.