Publicis Groupe Romania Launches DataIntelligence.ro
Publicis Groupe Romania has officially launched dataintelligence.ro, the first data hub for marketing professionals, designed to provide access to essential information for data-driven business decisions. The new platform offers a wide range of resources, as well as the ability to explore data in real time, access to case studies, sample reports, articles and even a data dictionary clarifying specific terminology.
What is the YTD value of the media market in Romania in 2023 and what is the variation compared to last year? Which is the brand with the highest investment in OOH in the Finance category? Which prize is more popular in marketing in Romania: home appliances or holidays? Now marketers can find out the answers to these and many other questions themselves by accessing the new dataintelligence.ro platform on a daily basis. The latter aims to be a useful online destination for marketing professionals who want to base their decisions on data, but also a source of education for those looking to gain more relevant, up-to-date knowledge in the field.
"Dataintelligence.ro is an essential tool for marketing professionals, giving them access to critical, constantly updated information that is indispensable for decision making in an ever-changing landscape. This dynamic platform is a benchmark in the evolution of the communications market and we are proud to make this valuable resource available to professionals in Romania," said Ilinca Nițu, data intelligence business growth director, Publicis Groupe Romania.
”Over the last three years, all the research, monitoring and analysis undertaken by the Data Intelligence team, interpreting a large volume of signals received from consumers, has led to the creation of a real database designed to respond to specific marketing objectives. Thanks to our partners, each collaboration has added another building block to this endeavour. We felt it was time to give back some of this know-how, to ensure a cycle of education on data-driven decision making,” added Rodica Mihalache, data intelligence lead, Publicis Groupe Romania.
The platform showcases over 40 Data Intelligence solutions with a focus on brand positioning, business insights, communication effectiveness and consumer intelligence, currently relevant to 48 industries.
”The launch of the first data hub for marketing professionals is a natural next step in all our efforts to date to support the development of data-driven marketing, sales and business strategies with measurable results. We strongly believe in a future of data-driven decision making and creativity, and dataintelligence.ro, with all the solutions it provides, with all the updates designed to ensure the relevance of information, is the cornerstone we are laying for this future,” said Ștefan Iordache, chief operating officer, Publicis Groupe Romania.
dataintelligence.ro provides daily updates of the various solutions presented, making it a useful tool for those working in the field of marketing. Information is available on www.dataintelligence.ro, but also in the dedicated periodic newsletter, to which everyone who wishes to receive more details and relevant insights can subscribe.
