Publicis Groupe CEE Bolsters Data Capabilities

​Publicis Groupe Central & Eastern Europe (CEE) recently named Adam Nykles as chief data officer for Publicis Le Pont (Publicis Groupe CEE’s one-stop virtual shop of end-to-end, digital-first solutions). This appointment is an expansion of Adam’s existing remit as chief data officer of KINDRED, a part of Publicis Groupe Czech Republic, and will see him work in close collaboration with Publicis Le Pont leadership team and local market data specialist teams to develop innovative, effective, and data-powered solutions for clients.

Joining the team of Gabriel Zábušek, chief technology officer of Publicis Groupe CEE and Publicis Le Pont, Adam’s appointment is another testament to Publicis Groupe CEE’s commitment towards the growth of its data and technology capabilities.

Speaking about the appointment, Konrad Dorabialski, co-lead of Publicis Le Pont said: ”Publicis Le Pont strives to be our clients’ partner to lead their digital transformation with speed, efficiency and consumer-first approach. Data is literally our ‘oxygen’ to bring this to life, enabling us to challenge business ambiguity with tech-enabled and data-first approach. Following Gabriel’s appointment earlier this year, Adam’s appointment further strengthens our firepower to lead with tech.”  

Gabriel Zábušek chief technology officer of Publicis Groupe CEE and Publicis Le Pont said, ”Over the years, Publicis Groupe has successfully built a strong suite of data capabilities in the CEE region; this creates a strong foundation for us to now turn our focus on strengthening the connectivity and consistency of this very important offering to truly unlock growth in the platform world for our clients’ businesses. With Adam’s vast experience in digital marketing, he is the ideal candidate to help take us forward on this front.”

Adam Nykles said, ”Data is the core of everything we do for our clients today. To have the opportunity to work with an expanded team of data specialists, to link up and sync up to drive a more powerful Data offering for our clients is truly exciting. More isn’t necessarily more in data for it to deliver true value for clients; we are committed to delivering a sound strategy around the implementation of marketing technologies and data management systems into clients’ organizations to drive the change towards data-driven marketing.”

Adam has 12 years of experience in the digital marketing industry from various fields of media, programmatic, AdTech, and MarTech platforms, data, and digital transformation. Over the past three years, Adam has been leading the Groupe’s Data and Technology Practice Center of Excellence out of Prague (a part of Le Pont today) – including the Personalization and CRM Hubs across 40 markets for a major global automotive client as well as various regional and global client projects across the categories of consumer goods, telco and automotive.