Publicis Groupe Asia Pacific Appoints Mickey Zhang as President, Publicis Media China
Publicis Groupe Asia Pacific announces the appointment of Mickey Zhang as president of Publicis Media in China. Starting on 3rd March, Mickey will join Publicis Groupe China and be based in Shanghai, reporting to Asia Pacific CEO Jane Lin-Baden.
Mickey’s appointment is a strategic addition to Publicis Groupe China’s senior leadership team and comes at a time when the Groupe is experiencing significant growth momentum. This new structure unifies the Groupe’s media agencies of Zenith, Starcom, Spark Foundry and middle platform in China under Mickey’s leadership.
Mickey will play a pivotal role in elevating Publicis Groupe China’s capabilities to new heights and fostering client relationships to create continued impact in a critical market. She is also tasked with expanding the Groupe’s Connected Media proposition in China with identity at core that unifies strategy, planning, commerce, omni-performance, influence, and CRM in service of clients’ growth ambition. In this newly created role, Mickey will also be responsible for spearheading initiatives aimed at enhancing value from the Groupe’s partnerships and expanding its market presence in China. With a strong mandate to innovate and lead, Mickey will focus on leveraging the Groupe’s proprietary cutting-edge AI solutions and data-driven insights to maximise value in its client-centric organisation.
Mickey has more than 20 years of experience in the industry across branding, media, strategic planning as well as sales and marketing. Before joining Publicis Groupe China, she was at Shanghai Jahwa for over three years where she held the positions of chief marketing officer, general manager of the beauty and baby products division and chief digital officer at different times during the period. Her accomplishments included the development and implementation of strategies that established Shanghai Jahwa's comprehensive operational capabilities across the entire chain of branding, marketing and sales. She was also responsible for brand and marketing communications, product planning, channel sales management including e-commerce and user experience.
Prior to Shanghai Jahwa, Mickey spent nine years with GroupM China where she served in various leadership roles including chief product and service officer. She successfully set up services across e-commerce, social, audience insights, activations and influencer marketing as well as formed strong alliances in marketing services and data technology. Previously, Mickey held various senior positions at Baidu, Google and eBay with responsibilities in growing digital marketing solutions.
“Our latest earnings report highlights 6.4% growth for China in 2024, outperforming the industry. It adds to our impressive five-year track record of leading new business. Mickey’s appointment is a strategic move to strengthen China’s senior leadership and embark on our next chapter of transformation. Her diverse experience across client, agency and technology platforms sets her up to lead our Connected Media proposition, with access to our proprietary, cutting-edge products and solutions. Her expertise will undoubtedly enhance our commitment to our clients and strengthen our partnership with them,” said Jane Lin-Baden, CEO, Asia Pacific and China, Publicis Groupe.
“I'm delighted to be part of the Publicis family! As a global leader in marketing communications, Publicis Groupe has been steadfast in its investment in scaling up and enhancing its capabilities and expertise in data, technology, media and creativity to deliver outstanding value to its clients. It's truly a privilege to have the chance to work with inspiring and passionate colleagues, as we continue to innovate and remain at the forefront in the field of media, creativity and communications,” said Mickey Zhang, president, Publicis Media China.
