Publicis Conseil & RATP Share Their Passions
With its hallmark commitment to improving the quality of city life, the RATP [Ile de France transport authority, Régie Autonome des Transports Parisiens] supports a large number of cultural and sporting activities that enrich the city of Paris.
In order to reveal these various partnerships to its passengers, the RATP and Publicis Conseil have developed posters in which the transport networks meet the partners illustrated. Music, literature, professional sport and artistic creation all rub shoulders with the elements of the metro, buses or tramways.
These unique and offbeat encounters are created by Japanese illustrator Tadahiro Uesugi, who imbues each illustration with his poetry and fresh spirit.
These ads are designed to be displayed within the transport networks and in specialised publications.
Credits - New campaign Paris, 05/02/2013
RATP: Partnerships
RATP : Sarah‐Marie Arnett, Nadine Kerganou, Laura Colmet‐Daage
Publicis Conseil :
Chief Creative Officer : Olivier Altmann
Creative Director : Hervé Riffault
Copywriters : Olivier Dermaux, Alexandre Boutry
Art Directors : Mathieu Vinciguerra, Lena Monceau
Account managers : César Croze, Laurence Neveu, Adrien Dumont,
Antoine Le Troadec
Production Print
Illustrator : Tadahiro Usuegi
Art buyer : Soone Riboud
