Psyop's Interactive Fanta Graphic Novel

Fanta has launched Play Fanta, an interactive graphic novel, including the native iOS and Android versions built by Psyop. 
 
Senior Vice President of the Sparkling Brand Center for The Coca-Cola Company, Wendy Clark, presented the project at the Contagious Now/Next/Why event in New York City today. Together with agency Ogilvy & Mather New York, technical partner Vectorform, music production studio Human and storytellers The Alchemists, Psyop helped launch “Saving the Source” across every type of screen. It is the first time a brand of Fanta’s size and reach has delivered a fully immersive, interactive, digital storytelling platform that touches so many corners of the globe.
 
The content can be experienced and shared by teens seamlessly anywhere in the world, at any time and on any device.  In addition to crafting all the artwork for the graphic novel, Psyop was responsible for creating native iOS and Android app versions. 
 
“Saving the Source” follows Fanta’s globally recognized and loved cast of characters that Psyop has helped develop for over six years: Todd, Tristan, Andy, Floyd, Lola, Maud, Gigi and the Lhava Twins. Diverse in background, interests and personality but bound together by their love of play, the group of friends set out on a journey to find and fix the “source” in order to save their community from turning into sad, grey characters known as the “Playless.”
 
To experience “Saving the Source,” download it via iTunes

Credits
Project     Fanta Interactive Graphic Novel
Spot title/s     "Play Fanta: Saving The Source"
       
Client Company     The Coca-Cola Company
Director, Creative Development for Emerging Global Brands     Chris Lydon
       
       
Agency     Ogilvy & Mather Worldwide New York
Chief Creative Office     Calle Sjoenell
Executive Creative Director     Corinna Falusi
Creative Directors     Abe Baginsky, Della Mathew, Tristan Kincaid
Art Directors     Lucas Camargo, Lisandro Ancewicz, Jen Lally
Copywriters     Holden Rasche, Emily Clark
Executive Director, Digital Production     Angela Fung
Digital Producers     Amy Chuang, Joel Metcalf, Kei Gowda, Nimish Raote 
Filmed Content Producer     Melanie Baublis, Jenna Gartland 
Account     Marianne Pizzi, Nicole Pinochet, Lauren Smith
Planning     Caroline Kell, Deepa Sen
Technology Managers     Nate Schilling, Frank Desiderio
QA     Mary Soriano, Raul Morales
       
       
       
       
Production Company    Psyop
Creative Director(s)     Marie Hyon
      Marco Spier
Executive Producer     Lucia Grillo
Interactive Executive Producer     Justin Cone
Producer     Ryan Mack
Assistant Producer     Jeff Bybee
       
       
       
Director of Photography     Michael Lundsford, Jonah Friedman
       
Lead Designer     Naomi Chen
Designer (s)     Hyesung Park, Eunice Kim, Ram Bhatt, Angelica Alzona, Marika Cowan, Stephanie Davidson, Pete Sickbert-Bennett, Betsy Bauer, Diana Park, Tae Kim, Samantha Ballardini, Michael Deweese
       
Lead Storyboard Artist     Ben Chan
       
       
Lead Technical Director     Brian Kehrer
FX     Naomi Chen, Marika Cowan
3D Generalist     Chris Santoianni
Lighting     Chris Santoianni, Jon Lee
Rigging     Zed Bennett, Frank Naranjo
2D Lead     Sean Martin
2D Animation     Sean Martin, Ariel Frost, Cyrus Cumming, Danica Parry,
David Hobizal
       
       
Music Company     Human
       
       
Story:     The Alchemists