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Proximity's Richard Fraser to Present 'Fuelling Intelligent Creative' at ADFEST 2016

lbbonline.com, 8 months ago

Fraser will demonstrate how data is fuelling a new wave of imaginative expression for brands and marketers

Proximity's Richard Fraser to Present 'Fuelling Intelligent Creative' at ADFEST 2016

ADFEST has announced that Richard Fraser is joining the line-up of speakers at ADFEST 2016, presenting a session called 'Fuelling Intelligent Creative'.

As Regional Managing Director for the Proximity Worldwide Network in Asia, Middle East and Africa, Fraser is one of five members of the Proximity Worldwide Executive Committee, who are responsible for the Network’s development globally.

Based in Singapore, he has worked in many markets including the U.S., China and New Zealand, which has helped to shape his unique perspective as a marketing professional.

For Proximity, ‘Creative Intelligence’ is the sum of the powerfully symbiotic relationship between Creativity, Data and Technology. So what is the secret to creating Creatively Intelligent work?

“For today’s Creators, the answer increasingly lies in data. It is data that is igniting bigger ideas, more powerful insights, richer brand experiences, and more innovative product designs,” says Fraser.

Through examples and case studies, Fraser will demonstrate how data is fuelling a new wave of imaginative expression for brands and marketers globally, unlocking a creative playground bursting with limitless possibilities, and inciting a new breed of intelligent and innovative creative initiatives that connect brands and people more powerfully than ever before.

“Richard’s session perfectly compliments the theme of ADFEST this year, ‘Creative Intelligence’. It will help delegates grasp this brave new world of data-driven creativity, and I have no doubt that Richard will showcase inspiring examples that bring his words to life,” says Jimmy Lam, ADFEST President.

Fraser has been part of the Proximity network for 12 years. He is currently responsible for leading and developing the Proximity Network’s reputation, growth, capability, and talent in Asia, Middle East and Africa, and works closely with key global clients including Visa and P&G.

He launched his career in Los Angeles where he focused on Direct and Database marketing, later moving to Montreal where he worked for technology startup My Virtual Model, eventually returning to his native New Zealand where he joined Proximity as National Planning Director. He moved to his current role in Singapore in 2008.