#ProtectAidWorkers Campaign Raises Awareness

In August 2006, in Sri Lanka, 17 Action against Hunger humanitarians were murdered. Following that unpunished massacre, the charity Action Against Hunger was forced to put an end to their activities in the country.

 

 

With no prospect of an international investigation, Action against Hunger trusted
TBWA\PARIS with the mission to accompany the publication of  'The Truth About Muttur' report.

Before the Human Rights Day on December 10th, Action against Hunger & TBWA\PARIS raised awareness on the violence against humanitarians as this violence deprived population in need of vital help and resources.

Odéon Metro Station, line 4, Paris, VIth

On the platform of a Parisian Metro station, the agency created a spectacular installation that told a tragic story: an Action against Hunger humanitarian, shot in the head.

Commuters follow the bullet going through a series of prints, shooting a bottle of water, a flour bag, an oil can, symbols of the essential help humanitarians bring to those in need.
White letters on a black background, the sentence “Killing a humanitarian is like killing those he helped” concludes the drama.

Commuters are then invited to support the protection of humanitarian help by signing directly on the last print: the first 4x3 billboard.

Credits

ACTION AGAINST HUNGER
Action Against Hunger credits: Bruno David, Anne Degroux, Arnaud Fonquerne, Pauline
Chetcuti, Lea Belorgey, Mathilde VU.
Agency: TBWA\PARIS
Credits: Anne Vincent, Claire Botreau
Creative Directors: Franck Botbol, Hugues Cholez
Copywritter: Stephane Kaczorowski
Art Director: Sébastien Skrzypczak
Achat d’art: Barbara Chevalier
Production: Laurence Collavini
Photographer: Laziz Hamani
Photographer agent: Florence Moll & Associée
Stylism: Chantal Bourbigot
Special effects / Projections: Serge Roux
Décors: Pascal Batteux
Readjustments: 414
Digital platform: DAN\PARIS
Production: Adèle Grosskopf
Motion Design: Christophe Courty, Anthony Clavel, Joffrey Escudier
Production Son: Else.