Pretzelface Makes Halloween Salty and Sweet with Snyder’s of Hanover

Snyder’s of Hanover is on a mission to make every holiday a pretzel holiday, and this Halloween is no exception. Pretzels can make this traditional candy holiday that much better – sweetness paired with a perfect pretzel crunch that only Snyder’s of Hanover can deliver.

Besides, who says Halloween has to be all about candy? It should be a mix of sweet AND salty (and maybe even a little spooky). That’s why, ahead of Halloween, the pretzel brand teams up with Leo Burnett Chicago to debut a chilling new spot and character who feels the exact same way, 'Pretzelface.' 

“At Snyder’s of Hanover, we are taking our everyday pretzel obsession to spooky new heights this Halloween season,” said Justin Matijcio, associate vice president pretzels, Campbell's Snacks. “We’re introducing our playful take on Halloween folklore with ‘Pretzelface’ to show you just how delicious a sweet AND salty Halloween can be!”

Inspired by classic horror tropes and urban legends, Pretzelface is a pretzel-obsessed character who encourages those who traditionally celebrate the holiday with candy to pretzelise their Halloween experience. Pretzelface isn’t asking you to give up candy, rather embrace the perfect pairing of sweet candy with Snyder’s of Hanover pretzel shapes, including snaps, minis and rods.

Make your Halloween sweet AND salty by creating Snyder’s of Hanover treats from Monster Snaps to Mini Ghouls and Mummy Rods, a fitting selection for the season that both candy and pretzel-lovers alike will want to add to their Halloween snacking traditions. 

Stay tuned for Pretzelface to take over your screens this Halloween season on Disney+ and Hulu platforms and YouTube and TikTok.