Preschoolers are Let Loose in Heartwarming Campaign for Cartoonito

Creative marketing agency Compadre teamed up with WarnerMedia Kids & Family to produce 'START HERE,' a new brand campaign for Cartoonito, a preschool programming block on HBO Max and Cartoon Network. The campaign celebrates Cartoonito’s mission to empower kids to feel comfortable with who they are and believe anything is possible. The campaign debuted in December on Cartoon Network and will continue rolling out videos on social media over the coming weeks of real kids from around the world embracing their unique selves.

Aiming to support every kid’s humanness, Compadre created the anthem spot with a mash-up of home videos highlighting the wildest, weirdest, most wonderful kids, reminding us that “everyone who’s ever changed the world began as a child.”

“At Cartoonito, we celebrate that pre-schoolers march to the beat of their own drum, and boy, did we find some marchers,” says Tricia Melton, Chief Marketing Officer of Warner Bros. Global Kids, Young Adults and Classics. “The key to this spot was capturing the joy and humour of all the unexpected, fearless things even the littlest kids do, while linking that to a bigger message through the narration – that these same little dynamos are the future creators, innovators and history-makers. The result, both funny and inspiring, demonstrates that there’s a new player in the preschool space who’s here to embrace kids in all their glory.”

Compadre conceived the social campaign to reinforce Cartoonito’s aim to be a space where pre-schoolers are free to be who they are. Cartoonito has an entire slate of viral videos of kids being kids planned for its social channels. They are also welcoming parents to join the fun by sharing videos of their own pre-schoolers living out loud using the hashtag #ChildnOut.