PPK Launches New Florida Lottery Campaign Offering Players 'Xtreme' Ways to Win

The Florida Lottery’s latest campaign “Most Xtreme'' is the second iteration of its X THE CASH Family of Scratch-Offs Bonus Play, offering Floridians THE MOST XTREME ways to win and multiply their winnings.

Created by longtime agency of record, PPK – the campaign’s video spot humorously follows two scenarios in which the featured characters get XTREME abilities and their breath literally taken away to highlight the new level of action that comes with the game’s exciting multiplying feature, where players can win up to 500 times the prize of the amount shown. The thrilling and extreme theme shines through each of the elements of the campaign, which launched January 15, and will run for 10 weeks across Broadcast TV, Online Video/Preroll, POS display, Display, DOOH, and Social Media.

The campaign also features a 'radio stunt man' in a fun radio spot that further promotes the new X THE CASH Scratch-Offs Bonus Play feature.