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PostPanic Rises to the Challenge with 180 Amsterdam for ASICS MetaRun

PostPanic, 10 months ago

Director Onur Senturk creates a high-end aesthetic vision of the ultimate testing centre

PostPanic Rises to the Challenge with 180 Amsterdam for ASICS MetaRun

Produced by PostPanic, MetaRun is a futuristic take on the intensive testing facilities found at ASICS headquarters in Japan. Commissioned as an integrated product film by 180 Amsterdam, PostPanic stepped up determined to push the boundaries once again since their last award-winning ASICS film, Running Expansions, back in 2010. This time Turkish director Onur Senturk took on the challenge from their side, chosen primarily for his highly aesthetic and future-facing graphic eye. (Senturk is much respected internationaly as an innovator in the field of CG-focused motion graphics and learnt his craft working in Los Angeles for movie title pioneers, Prologue. He joined PostPanic as a director in 2014).

180 Amsterdam's script appealed directly to Senturk's aesthetic and allowed PostPanic to play to their strengths applying a mixed media approach combining live action with high-end VFX to communicate the intense testing process the MetaRun is put through. Filmed in Amsterdam with athletes, actors and product against green screen, the post-production then required extensive design and animation of bespoke training facility interiors and technology, combined with a seamless transition between real and CG elements.

The result, a product film with a futuristic soul, capturing both the preciseness of the ASICS testing ambitions but also the narrative visual signature of PostPanic.


Advertiser

Brand: ASICS

Brand Manager: Mike Brabant

Creative Agency

Chief Creative Officer: Al Moseley

Creative Director: Dan Treichel, Dave Canning

Account Director: Kim Waugh

Creative Agency: 180 Amsterdam

Producers: Bethany Papenbrock, Jo Kelly

Creatives: Joe Craig, Tony Bartolucci

Music and Sound

Sound Design: Audionerve, Jochen Mader

Post Production / VFX

Post Production House: PostPanic

Visual Effects: PostPanic

Production Company

Director: Onur Senturk

DOP: Hessel Waalewijn

Executive Producer: Annejes van Liempd

Production Company: PostPanic

Category: Clothing/fashion , Sports

Genre: Digital , Visual VFX