POSSIBLE Expands LA Leadership Team With Senior Creative Hires

WPP digital creative agency, POSSIBLE, has hired Carl Rogers as Executive Creative Director and Amy Boe as Group Creative Director. Rogers will lead the Los Angeles creative department. He was previously with Deep Focus, Grey, and Havas. Boe will concentrate on key client relationships with a focus on organic growth. She was previously with Deutsch LA and Kastner & Partners.

Rogers and Boe join Zach Gallagher, who joined POSSIBLE in October 2016 as Chief Strategy Officer for the Americas, as the latest addition to POSSIBLE LA's expanding leadership team.

“POSSIBLE continues pushing the boundaries in every aspect of digital. This relentless drive to innovate is reflected in a culture that creates, perfects, and implements as rapidly as this digitally enabled generation demands”, says Carl Rogers, executive creative director, POSSIBLE LA. 

“Joining the LA team was too good an opportunity to turn down. The agency is filled with a unique mix of talents from creative and UX to data and content, and it's rare in this industry to find people you adore, producing groundbreaking work for great clients. I couldn’t wait to wade in,” he adds.  

Amy Boe brings an enviable portfolio of experience to POSSIBLE LA. At Deutsch, Boe and her partner devised the Ronald McDonald campaign for the launch of Taco Bell’s breakfast menu. That campaign earned the agency five Cannes Lions awards in 2014. Boe also oversaw over 350 experiences a year for Volkswagen, and created many of Target's award-winning experiential activations, including the life-sized Dollhouse in Grand Central Terminal and several of its TED event activations. It was her passion for continuing to push boundaries that attracted Amy to POSSIBLE.  

“I was looking for an agency culture that would expand my horizons and challenge me to be even more innovative,” says Amy Boe, group creative director, POSSIBLE LA.  Amy adds “what POSSIBLE did to help Mitsubishi improve its JD Power ranking is impressive. I’m looking forward to deepening our partnerships and upleveling the innovative work we have in the pipeline."

The hires are the result of POSSIBLE's continuing growth. In addition to longstanding Los Angeles clients Mitsubishi and Microsoft, the pair will oversee the innovative work being done on recent new business wins from Newell, Belkin, and Southern California Edison.