Porter’s Paints Launches New Brand Platform ‘Paint with Heart and Soul’ via Thinkerbell

Premium paint brand, Porter’s Paints, in partnership with Thinkerbell, has created a new brand platform ‘Paint with Heart and Soul’. 

The visually distinctive work demonstrates the depth-of-feeling that true colour can evoke, by playing out the journey of a young couple as silhouettes on Porter’s-painted walls.

Jill Every, sales and marketing manager at Porter’s Paints, said: “When developing this new brand platform, we wanted to highlight that it’s not just how a room looks, that matters, but it’s also how it feels when you walk in.”

Olivia Romas, lead creative Tinker at Thinkerbell, added: “We wanted Porter’s Paints to disrupt the rational category norms with some emotion, in a visually distinctive way. The colours of Porter’s Paints, along with the evocative shadows, and the crafted soundtrack capture the feeling of living in a beautifully painted room.”

The work went live nationally on television from 26th March, and will also feature across online, print and social.