Porsche Celebrates the American Dream with Baseball Star Shohei Ohtani

Gradient Pictures and M&C Saatchi have unveiled a new campaign for Porsche titled 'Driven By Dreams' featuring Shohei Ohtani. The campaign celebrates Ohtani's historic achievement of breaking the 50/50 record, aligning with Porsche’s own legacy of excellence.

Directed by Mike Marasco, the centerpiece of the campaign is a captivating 60-second film shot in Los Angeles and Tokyo. The film seamlessly blends the vibrant energy of these two iconic cities, mirroring Ohtani's own journey from Japan to international stardom. Complementing the film is a series of stunning still photographs captured by renowned photographer James Law.

Executive producer Christopher Scheimann orchestrated the ambitious project from first agency brief to final delivery, ensuring that every element—from the cinematic visuals to the emotive narrative—aligns with Porsche's brand ethos. "Shohei Ohtani embodies the spirit of relentless pursuit and innovation," Scheimann remarked. "His historic 50/50 record is a testament to what's possible when dreams drive us forward, which is the very essence of Porsche and myself as a German immigrant."

The 'Driven By Dreams' campaign is more than a celebration of Ohtani's athletic achievements; it's a narrative that intertwines his personal aspirations with Porsche's legacy of excellence. Ohtani's record-breaking performance, becoming the first player to achieve 50 home runs and 50 stolen bases in a single season, has redefined success in the sports world. This monumental accomplishment mirrors Porsche's own history of setting and surpassing benchmarks in automotive performance and design.

As the worlds of sports and automotive excellence collide in 'Driven By Dreams', Gradient Pictures, M&C Saatchi, Porsche, and Shohei Ohtani collectively deliver a powerful message: that with passion, dedication, and the courage to dream, anything is possible.

Gradient Pictures is a premier production company specialising in high-end automotive and celebrity-driven campaigns. Led by Executive Producer Christopher Scheimann and Greta Kaehlitz, who both have produced global campaigns for luxury automotive brands such as Mercedes-Benz, Audi, and BMW, Gradient Pictures brings unparalleled expertise to every project. The company has a rich history of collaborating with world-renowned athletes and celebrities, including Michael Phelps, LeBron James, Charles Barkley, Jayson Tatum, and many more. With sister company Gradient Effects and their expertise in feature film VFX, Gradient’s work seamlessly blends storytelling with striking visuals, resonating with audiences across the globe and solidifying their reputation as innovators in the industry.