Porsche Canada Takes Test Drive Data and Turns it into Cayenne Hot Sauce

Porsche teams up with Angry Butterfly to launch its latest campaign, taking individual biometric and performance test drive data, and turning it into 1-of-1 signature Cayenne hot sauces. 

Drivers were invited to a test drive on a Cayenne pepper farm to showcase the new Cayenne’s features and performance. 

The test drivers were measured on a number of skills like slalom, hill climbs, and braking tests. Porsche also measured their biometric data such as heart rate, facial recognition of their excitement etc. 

Each driver was given a Scoville rating based on their performance (the spicier their drive, the spicier their sauce), calculated using a custom Cayenne algorithm. In other words: Data Taste-ualisation.

The participants - representing the younger, creative class target demo - received a customised bottle with their signature on it and their unique hot sauce inside.

To incentivise further test drives, limited edition Cayenne hot sauces were available at Porsche centres, with six versions customised to six popular Cayenne trims. 

“Our entire team was excited to see this idea come to life. It’s a perfect blend of Porsche’s performance DNA combined with the Cayenne’s capabilities. Our agency partners really came together to create a one-of-a-kind experience that transitions perfectly to encourage test drives.” said Jenny Tran, manager, marketing communications, Porsche Canada.

"Driving the new Cayenne really is exciting, so we couldn’t encourage test drives in the same traditional way. We leaned into the name in order to express not only the impressive new features and performance (which are pretty ‘spicy’), but to convey the feeling this car gives you when you drive it - something that’s harder to demonstrate.” said Erin Kawalecki, partner and CCO, Angry Butterfly.