Poker Promises to Bring Friends Their Favourite Pizza and Beer No Matter the Hour

Pizza is the official food of parties and gatherings with friends. However, 95% of pizzerias in Colombia close at 11 p.m., just when the party is getting started. On the other hand, the revealing fact is that 70% of home delivery orders in the country are still made by phone.

That's why Poker, the beer of friendship, decided to do something to bring friends their favourite pizza. Thus, Pizza & Poker Call was born.

It was an alliance with different pizzerias, in which we took over their phone lines after closing during the month of April.

Once the consumer called their favourite pizzeria, our IVR greeted them to say, "Don't worry, we'll transfer your calls to the Poker line, where we have your favourite pizza and we'll deliver it with Poker." All of this was after 11 p.m., ensuring that gatherings among friends didn't stop due to lack of food.

The entire operation was carried out from a hidden kitchen, where pizzas from those closed places were baked and sent to friends' homes with cold Poker.

With this initiative, Poker and the team at DDB Colombia once again succeeded in fulfilling their promise to friends by bringing them their favourite pizza and beer no matter the hour.