Pizza Hut Appoints Leo Burnett Canada as Agency of Record

Leo Burnett Toronto continues its run of success. Having recently expanded both its strategy and creative teams, the creative consultancy can now boast the addition of Pizza Hut as AOR.

“We are thrilled to have been chosen to help this iconic brand build and grow across Canada” said Ben Tarr, president, Leo Burnett. “There’s a real appetite to do ground-breaking work which we’re excited to help deliver.” 

The win came after a hotly competed pitch process, which saw a number of Canada’s top agencies battle for the business. 

“There was a lot of positive energy and excitement for the chance to help shape a brand like Pizza Hut. As we chatted with people, we realised how much brand love exists but also how much opportunity there is to play a bigger role in people's lives - beyond delicious food. Building brands that matter to people takes all our strengths; creative, design and strategy. It's our HumanKind approach to things. We're also just excited about pizza” said Steve Persico, co-chief creative officer, Leo Burnett Canada.

“We are thrilled to add Leo Burnett as our new agency of record here in Canada. The team demonstrated modern strategic thinking with a fresh creative perspective that will deliver on guest excitement for Pizza Hut” said Daniel Meynen, chief brand officer, Pizza Hut Canada. “We are confident Leo Burnett will support the success Pizza Hut has had over the past decade in Canada, going for another decade of strong consistent growth”.

With wins for The Shoe Company and Daily Bread, 2023 is off to an astonishing start for Leo Burnett Canada.