Pivotal Takes Flight on a Cinematic Journey with SLMBR PRTY in Ground-Breaking Campaign

Pivotal, the market leader in light electric vertical take-off and landing (VTOL) aircraft, unveils a cinematic journey into its revolutionary training program. Conceived by Baldwin&, Pivotal’s advertising agency of record, and directed by SLMBR PRTY creative duo, nutmeg, the brand film follows a class of future flyers, capturing the thrill of taking to the skies and redefining what’s possible in modern aviation.

One of the first companies dedicated to making flight simpler, safer, and more accessible, Pivotal introduces a new era where anyone can experience personal aviation—no pilot’s license required. This film celebrates a new class of pioneers: the first wave of Helix pilots mastering the all-electric, VTOL aircraft. Featuring Pivotal team members and trainees, the film delivers an authentic, firsthand look at the exhilaration of learning to fly, showcasing the cutting-edge flight simulator and aircraft that make it all possible.

Reimagining traditional training content, Baldwin& and SLMBR PRTY crafted an immersive brand experience, transforming Pivotal’s flight program into a compelling visual narrative. Baldwin& Group Creative Director Emily Watson played a key role in shaping the vision for the film, working with nutmeg to ensure it captured both the groundbreaking technology and the deeply personal experience of learning to fly. The film seamlessly chronicles the journey from ground school to simulator training, aircraft handling, and ultimately, flight—bringing Pivotal’s innovations to life, from its advanced aero engineering to state-of-the-art VR simulations.

Shot on location at Pivotal’s facilities in Palo Alto, California, the production blends nutmeg’s signature cinematic style with a sense of adventure and camaraderie. Capturing breathtaking aerial sequences, nutmeg and SLMBR PRTY worked in sync with Pivotal’s flight experts and training crew to create seamless, high-energy visuals that make the dream of flight feel tangible.

“This project had all of the storytelling elements we love to play with: emotion, action, and adventure,” remarked SLMBR PRTY’s nutmeg on directing this film. “Watching ambition manifest in real time was naturally inspiring and the perfect story for us to tell. We share the same spirit of adventure with Pivotal, and we wanted to give audiences their first taste of flight—maybe even spark the idea that they could be next.”

Martha Danly, head of marketing at Pivotal, shared, “SLMBR PRTY was the ideal creative partner for this project, and Loucas and Andres of nutmeg infused our training story with warmth and energy. Learning to fly the Helix is an exhilarating, transformative experience, and this film captures that pursuit beautifully. Training is fundamental to our mission as we redefine how everyday adventurers embrace the thrill of aviation, no pilot’s license required. ”

“We wanted to create something that showcased the technology and, more importantly,  made people feel what it means to take off for the first time,” said Baldwin& GCD Emily Watson. “That moment of evolution, of realising you can do something you never thought possible—that’s the heart of this film.”