Peach
dlmdd
liahome
Wake The Town
Amnemonic
Stuck in Motion
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Pirelli Celebrates 150 Years of Power in Anniversary Film

ADD TO COLLECTION

M&C SAATCHI Milan's manifesto captures the brands historical impact

Pirelli Celebrates 150 Years of Power in Anniversary Film

Pirelli turns 150 years old. For this important anniversary the brand has realised, with M&C SAATCHI Milan, a global campaign to interpret its historical brand payoff ‘power is nothing without control’ with a contemporary point of view. 

The commercial is a conscious-raising speech, a cross-generational and visionary manifesto that aims to report the actual meaning of power and control. 

The production took place in Barcelona under the direction of Manson. The production agency for the global campaign is Utopia.

The on air campaign starts from 28th January in all Pirelli’s main markets: US, China, Italy, France, Germany, UK, Russia and Brazil. The media planning includes TV, print, digital and social.

CREDITS

Agency / Creative
Media
Production
Music / Sound
Post Production / VFX
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: People, Dialogue

Categories: Tyres and vehicle utilities, Automotive

M&C Saatchi Milan, Thu, 03 Feb 2022 11:49:59 GMT