Pirelli turns 150 years old. For this important anniversary the brand has realised, with M&C SAATCHI Milan, a global campaign to interpret its historical brand payoff ‘power is nothing without control’ with a contemporary point of view. 

The commercial is a conscious-raising speech, a cross-generational and visionary manifesto that aims to report the actual meaning of power and control. 

The production took place in Barcelona under the direction of Manson. The production agency for the global campaign is Utopia.

The on air campaign starts from 28th January in all Pirelli’s main markets: US, China, Italy, France, Germany, UK, Russia and Brazil. The media planning includes TV, print, digital and social.