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Piranha Bar Creates Compelling New Spot for The Irish Times

Piranha Bar, 4 months, 3 weeks ago

Director Gavin Kelly shoots new spot for Owens DDB

Piranha Bar Creates Compelling New Spot for The Irish Times

The Irish Times' latest campaign through agency Owens DDB highlights the immediacy and intimacy of news and information flowing daily from journalist to reader.

By developing a simplified motion control technique, Piranha Bar director Gavin Kelly was able to use a seamless camera move between two realities, as a visual metaphor for the fine sliver of digital technology separating the writer from the reader.

European Correspondent Suzanne Lynch and columnist Miriam Lord are two of the prominent Irish Times journalists featured in this campaign. With instant updates coming out of Brussels on the compelling terrorist crisis the EU faces, or colourful, incisive writing from Dublin City, foreign reporting and clever discussion is now only a touch away.
Creative Agency

Producer: John Gildea

Agency Production: Owens DDB

Creatives: Donal O'Dea & Adrian Cosgrave

Music and Sound

Sound Production: Avondale


Editor: Damien McDonnell

Edit Company: Piranha Bar

Post Production / VFX

Post Production House: Piranha Bar

Nuke: Gavin Hoffman

Compositor: Gavin Kelly & Arron Inglis

Producer: Emily Brady

Director: Gavin Kelly

Production Company

DOP: Aidan MacGuire

Production Company: Piranha Bar

Category: Newspapers , Publications and media

Genre: Digital , Editing