Piranha Bar Ascends to Goldfish Heaven with Animated Spot for VHI Insurance
VHI recently launched VHI Life. Agency Publicis Dublin asked Piranha Bar to evolve the CG fabric world from the VHI Health Insurance campaign by creating a nautical nirvana.
Gavin Kelly and his team refined the aesthetic of the previous VHI campaign and applied it to more complex characters, with lip-sync animation and Piranha Bar’s invented heavenly worlds.
The family-friendly animation finds its focus on the subject of aquatic heaven. Be it in the sea or sky, fish mortality is definitely easier to work out than our own, and so, an endearing, soft humour swims through the ad. The tactile warmth of the overall look, combined with the humanity of the animation, has created a charming VHI life world.
Never one to worry too much at Piranha Bar, VHI’s Life campaign and of course our Mams have us covered!
Creative Director: Carol Lambert & Ronan Nulty
Copywriter: Ronan Nulty
Art Director: Carol Lambert
Producer: Niamh Skelly
Agency Production: Publicis Dublin
Post Production / VFX
3D Lead Artist: Sam Boyd
Animation: Mark Shaw
Director: Gavin Kelly
Modeling: Mario Domingos, Cormac Kelly & Eric Dolan
Post Production House: Piranha Bar
Producer: Emily Brady
Genre: Animation , Digital , Editing