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Creative
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Piranha Bar Ascends to Goldfish Heaven with Animated Spot for VHI Insurance

Piranha Bar, 4 months, 2 weeks ago

Animation studio brings VHI to life for Publicis Dublin

Piranha Bar Ascends to Goldfish Heaven with Animated Spot for VHI Insurance

VHI recently launched VHI Life. Agency Publicis Dublin asked Piranha Bar to evolve the CG fabric world from the VHI Health Insurance campaign by creating a nautical nirvana.

Gavin Kelly and his team refined the aesthetic of the previous VHI campaign and applied it to more complex characters, with lip-sync animation and Piranha Bar’s invented heavenly worlds.

The family-friendly animation finds its focus on the subject of aquatic heaven. Be it in the sea or sky, fish mortality is definitely easier to work out than our own, and so, an endearing, soft humour swims through the ad. The tactile warmth of the overall look, combined with the humanity of the animation, has created a charming VHI life world.

Never one to worry too much at Piranha Bar, VHI’s Life campaign and of course our Mams have us covered!

Creative Agency

Creative Director: Carol Lambert & Ronan Nulty

Copywriter: Ronan Nulty

Art Director: Carol Lambert

Producer: Niamh Skelly

Agency Production: Publicis Dublin

Post Production / VFX

3D Lead Artist: Sam Boyd

Animation: Mark Shaw

Director: Gavin Kelly

Modeling: Mario Domingos, Cormac Kelly & Eric Dolan

Post Production House: Piranha Bar

Producer: Emily Brady

Genre: Animation , Digital , Editing