P.INK, the post-mastectomy tattoo support platform, today launched an online crowdfunding campaign to finance the tattoos of 10 breast cancer survivors at P.INK Day, an event to be held in New York City in October during National Breast Cancer Awareness Month. In order to fund the tattoos, P.INK has set out to raise $25,000 from the public through crowdfunding platform Indiegogo.
After a mastectomy, many breast cancer survivors are left with scars and often, no nipples, which is a problem that reconstructive surgery cannot always solve. Through its Pinterest site at www.p-ink.org, P.INK strives to educate post-mastectomy patients about tattoos as an alternative healing option and empower them to take creative control of their post-op bodies. With the help of public donations, P.INK will now be able to put their mission into action this October and facilitate survivors receiving physical tattoos.
The inaugural P.INK Day is set for October 21st at Saved Tattoo studio in Brooklyn. At the event, 10 of the country’s top artists will ink scar-coverage or nipple-replacement tattoos on 10 breast cancer survivors. These renowned artists include Virginia Elwood, Roxx, Amanda Wachob, Stephanie Tamez, Michelle Myles, Nikki Lugo, Michelle Tarantelli, Miranda Lorborer and Joy Rumore.
Starting today, donations are being collected at the P.INK Day campaign site: http://www.indiegogo.com/
“This an investment in art,” said Noel Franus, who leads and along with dozens of others created P.INK as a non-profit passion project at Boulder, Colo-based advertising agency CP+B. "Public contributions will help commission beautiful work that will serve as a personal and permanent celebration of life."