senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Pilot Pens Write, Erase, Write in ad from Troublemakers

21/01/2020
33
Share
The spot compares peoples movement to the fluidity of Pilot's ink

After a first collaboration for the 100th anniversary of the brand in 2019 with Mika, Troublemakers produced a new advertising film for Pilot with our director Lucas Zanotto. They wanted to give Pilot a strong and fresh look. The goal was to show the great write-erase feature of the pens. This is shown by jumping between shots of a hand with a pilot pen and shots of a big set with people performing. The actors are running down staircases, sliding down a climbing rope and running through a tunnel. They are dressed tone in tone to symbolise the running ink of the pens.

SIGN UP FOR OUR NEWSLETTER
Work from Troublemakers
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0