senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Phones and Driving Make Bad Combos in Kaboom Director Jordan Brady's Spot for the Texas Department of Transportation

24/06/2021
Production Company
San Francisco, USA
52
Share
Agency Sherry Matthews creates series of spots showcasing a hot mess of distracted action

'Bad Combos', the new spot for Texas Department of Transportation, employs a humorous approach to make a serious point: that combining texting with any other activity, from driving to power stapling, is a pairing with unwanted and potentially dangerous results. Produced by kaboom and directed by Jordan Brady for agency Sherry Matthews, the series of highly choreographed vignettes are a hot mess of distracted action; scrolling, texting people who didn’t keep their eyes on what they were doing, thereby running over flower beds, careening through cornhole games, bursting bike tires, spilling syrup, and more. Click here to watch the spot.

The production reunited director Brady with the team at Sherry Matthews, including SVP/creative director Rich Terry and creative directors Matthew Mowat and Jose Marrero on location in Texas. 

“Jordan is one of the industry’s great collaborators, and we put a lot of faith in his vision and experience,” shares Terry. “Our target audience doesn’t always respond well to blame, scare tactics or finger pointing — Jordan knows how to walk a fine line between scenarios that make you smile and, at the same time, make you think.”

“I loved the script and the opportunity to create quick moments of physical comedy that could illustrate the massive problem of distracted texting without any true danger befalling the characters,” notes Brady. “From the collaboration with the agency to the casting - it was a very fun project with an important message - which is a rare and welcome opportunity for a comedy director.”

Agency / Creative
Production
Editorial
SIGN UP FOR OUR NEWSLETTER
Companies
More News from Kaboom Productions
The Directors
The Directors: Jo Gennett
22/08/2024
80
0
Hires, Wins & Business
kaboom Welcomes Director Jo Gennett
06/08/2024
48
0
ALL THEIR NEWS
Work from Kaboom Productions
10
0
Gevin Fax
Polaris
28/03/2024
8
0
Focus
Greats
27/03/2024
6
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0