Philippine Department of Tourism Pushes Front Liners to Give Tourists a Warm Welcome

BBDO Guerrero has just launched the domestic campaign for the Philippine Department of Tourism. This campaign speaks more to tourism front liners – transportation drivers and vendors – and all the first point-of-contact when tourists come to the country. This includes boatmen, hotel staff, janitors, sales assistants, tour guides, amongst others.

It encourages front liners, and everyone for that matter, to adopt a culture of tourism – something that would make every guest’s experience safe, fun and welcoming.

The campaign is supported by TV and radio commercials, as well as print ads, and billboards. It celebrates our “More Fun Idols”, those who exhibit the qualities of the ideal tourism partner.

This campaign launch comes soon after the Department of Tourism resumed its international tourism promotions with the launch of the Boracay “24/7” TV commercial developed by BBDO Guerrero.  And just recently, the agency launched its follow-up spot that puts Davao

front and centre as a destination with almost endless options for adventure and relaxation.

David Guerrero, Creative Chairman at BBDO Guerrero, said, “We are glad to revitalise our tourism promotions, after a setback like Typhoon Yolanda. Tourism is an important contributor to our nation’s progress as it provides hundreds of jobs.  And we are glad we’re able to do our bit for this, as everyone should in their own way.”