PGIM India Mutual Fund Highlights the True Meaning of Happiness through Song

PGIM India Mutual Fund today announced that it has launched a new investor education and awareness website: MoneyAndMe. The MoneyAndMe website contains exhaustive content on various aspects of personal finance, including household budgeting, protection, savings and investing. The company also announced the launch of a consumer awareness campaign - Aapka HappinessPlanned - to promote the MoneyAndMe Initiative.

This campaign crafted by FCB Interface is airing on several platforms including YouTube, Facebook, Twitter, Instagram and LinkedIn and is set to create waves with its empowering message for people.

To promote the MoneyAndMe initiative, PGIM India Mutual Fund has rolled out its marketing campaign ‘Aapka Happiness Planned’ with a film.

The film shows a stand-up conveying the true meaning of happiness through a lyrical song. It serves as a reminder to people that life is more than just tirelessly pursuing money and that the real investments in life go beyond finances. It nudges people to understand that life can be easier when we plan ahead, and we can be free to realise our dreams and invest in ourselves, our health, and our loved ones.

Talking about the launch, Sakshi Dalela, director and head of marketing and communication, said: “We believe that it is behavioural nudges and habits that impact most outcomes for investors. With the ‘Aapka Happiness Planned’ campaign, PGIM India is helping investors connect with these interesting insights. Our MoneyandMe initiative provides persona-focused content and insights to enable consumers to take financial decisions, pursue their passion, and achieve their life goals by following the right sequencing viz. budgeting, protection, savings and investing. With this initiative, we hope to help consumers imbibe financial discipline to attain financial independence at every stage of life.”

Rakesh Menon, national creative director, FCB Interface, says: “Usually, investment advertising is a bit heavy. Our idea of ‘Aapka Happiness Planned is the exact opposite. So, the execution, with a stand-up delivering the message in a lyrical song, has a certain lightness to it while still getting under the skin.”