Petro-Canada Curates the Ultimate Canadian Road Trip Playlist

​McCann Canada and Petro-Canada are kicking off summer with The Longest Long Weekend Playlist - a Spotify playlist made up entirely of Canadian artists, and the longest of its kind on the platform. The campaign encourages Canadians to 'go long' this May long weekend by hitting the road and turning up the volume on homegrown music.

With rising travel costs and shifting attitudes towards US travel, more Canadians are choosing to explore in their own backyard. Petro-Canada is tapping into what truly makes Canada proud: nature, music and the open road.

Backed by research that says 87% of Canadians feel nature boosts their well-being and 61% cite landscapes as a source of national pride, the playlist is perfectly timed for May long weekend adventures. The campaign launched May 12th with wild postings, a custom Spotify QR code, and a paid and organic social media push.

This follows February’s Visit Canada campaign, which spotlighted Canadian towns that share names with popular US destinations (like Austin, Quebec, or Miami, Manitoba). With this latest effort, Petro-Canada continues to celebrate national pride through creative storytelling.

See more work from McCann Canada here.