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Pet Parents Celebrate the World’s Best Food for the World’s Best Kids for Halo Pets

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Campaign from Humanaut reminds pet parents how great their ‘kids’ are

Pet Parents Celebrate the World’s Best Food for the World’s Best Kids for Halo Pets

Halo Pets, the brand behind Halo Elevate, a new line of super-premium, natural and science-backed pet food, is launching its first integrated campaign with the help of Humanaut to remind pet parents how wonderful their kids are - the four-legged ones, that is. ‘The World’s Best Food for The World’s Best Kids’ campaign is simply stating what everyone already knows – pets are the best kids. And the world’s best kids deserve the world’s best food - Halo.

Humanaut is kicking off the digital campaign for Halo’s Elevate products first and will extend the theme to spots for its Holistic line ('Responsibly sourced ingredients plus probiotics for digestive health') later this summer. The objective is simple: drive awareness of the Halo brand and the best-in-class nutrition that the brand provides. All while validating and empowering this new generation of millennial male and female ‘Pet Moms.’

In the hilarious 360 campaign, 30, 15, and 06 second spots, animated display and social ads contrast cheerful, obedient pets against yelling, fit-throwing, mess-making kids in a World’s Best Kid contest. The pets prove themselves to be loyal shopping buddies, dinner companions and weekend sleep enablers as the kids wreak havoc on all they touch. Clearly, the winners are those with fur. In all, the Halo work will include 18 media components plus still photography. Media includes video, static and animated display, Gifs, still photography, and paid Social on YouTube, Instagram, TikTok, Facebook, iHeartRadio and Twitter.

“We felt it was time that a brand recognised the deep love pet parents have for their pets and that Halo is just as obsessed with the health and happiness of these beautiful, amazing animals as they are,” said David Littlejohn, Humanaut founder and chief creative director.   

“Pet parents view their pets as their children and want to provide them with the best nutrition available. The new Halo campaign reinforces this ‘Pet Mom’ love by providing the highest quality nutrition to their furry kids,” said Scott Lerner, CEO of Better Choice Company, the makers of Halo.

In June 2021, the Halo team chose Humanaut to help identify untapped pet industry insights, refine the brand’s strategic foundation and create a unique big idea to bring this insight to life in a breakthrough way. Humanaut’s “The World’s Best Food for the World’s Best Kids: Our Pets” campaign clearly delivers the brand’s positioning and objectives. 

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Client: Halo Pets

Title: The World’s Best Food for the World’s Best Kids


Agency: Humanaut

Chief Creative Director: David Littlejohn

Chief Strategy Officer: Andrew Clark

VP Creative: Dan Jacobs

Creative Directors: Patrick Horn, Derek Bishop

Associate Creative Director: Emily DeMario

Copywriters: Leslie Donnenwirth, Steven Preisman, Dan Azneer

Designers: Travis Hitchcock, Eric Erickson

Senior Creative Producer: Jes Shipley

Creative Coordinators: Dani Harrison, Zach Plating

Agency Production Coordinator: Tarrisha Hicks

Senior Brand Producers: Caty Hicks, Malory Carberry

Senior Strategist: D’Anna Farrar

Junior Strategists: Katie Smith, Alisha Taylor


Production Company: Humanaut

Executive Producer: Tommy Wilson

Producer: Alvaro Donado

Director: Sofia Garza-Barba

2nd Unit Director: Jeri Eduave

Director of Photography: Matthew Schroeder

Associate Producers: Rachel Bohanon, Anna Roncskevitz

Assistant Director: Kimberly Daniels

Production Coordinator: Luke Chandler

Art Director: Reed Elliott

Post Production Supervisor: Kyler Potter

Editor: Jon Leone

Colour: Annie Huntington

Audio Mix: Danny Cooper

Genres: Dialogue, People

Categories: Home, Pet Supplies

Sapka Communications, Mon, 06 Jun 2022 08:37:45 GMT