Pet Food Brand The Farmer’s Dog Debuts in the Big Game with a Love Letter to Dogs

The Farmer’s Dog, the direct-to-consumer fresh pet-food company, announced the debut of its first-ever national Super Bowl spot.

'Forever' celebrates the everlasting bond between dogs and their people. The 60-second spot follows the story of one dog, Bear, and his human, Ava, as they journey through the moments and milestones of a happy life together. 

“This spot is our love letter to dogs,” says The Farmer’s Dog co-founder and CEO, Jonathan Regev. “It embodies our mission as a company - everything we do is about helping people give their dogs a full, healthy life.”  

Since its founding in 2014, The Farmer’s Dog has emerged as the leader in reimagining the $100+ billion pet-care industry, starting with making fresh food for dogs. “We started the company when we saw the impact that simple, real food had on our own dogs’ health,” says Jonathan. “And we realised there was a huge disconnect between what even the ‘premium’ pet-food makers were promising on their packages and the ultra-processed kibble found inside them.”

The Farmer’s Dog recipes are made from human-grade ingredients in USDA-compliant, human-food facilities - safety and quality standards unprecedented in the pet-food industry. Its complete and balanced fresh food plans are created by veterinary nutritionists, pre-portioned for each dog’s unique needs, and delivered right to customers’ doors.

The company’s growth reflects the increasing demand among vets and dog owners for smarter, healthier pet food - The Farmer’s Dog has delivered half a billion meals nationwide to date. “Feeding real, fresh food isn’t about spoiling dogs; it’s a simple yet critical part of caring for them,” says Jonathan. “It was time for us to bring this message to the biggest stage possible. Our aim is that real food becomes the dog food standard.”

'Forever' was created in-house at The Farmer’s Dog and directed by Goh Iromoto of Sanctuary Content. The music track is 'Forever,' by one of America’s leading voices of soul, Lee Fields. 

The Super Bowl spot kicks off a multi-platform campaign that will roll out on TV, social media, OOH, and other channels in the weeks after the game.