Peru's Real Plaza Mall Brings Artificial Intelligence to Retro Devices

Fahrenheit DDB and Real Plaza Malls shares its commitment to older adults who have suffered during the pandemic with its latest campaign. 

Real Plaza Malls has had a commitment to older adults for years. This year, those who live in nursing homes were unable to visit malls due to the Covid-19 situation around the world.

That is why Real Plaza Malls developed the Retro Smart Device, a console from the 1950s with artificial intelligence based on google technology, and made commands designed for them. This is how Real Plaza Malls facilitate today's technology, with one that it already knows.

Imagine not being able to go out for more than a year and understand little about technology. This is the case of hundreds of older adults who live in different nursing homes in Peru. That is why Real Plaza Mall developed device, with artificial intelligence and commands made with them in mind.