Peroni and Martone Release Limited-Edition Bicycles in New Partnership

MillerCoors Peroni Nastro Azzurro, Italy’s No.1 premium beer, unveiled its first-ever collaboration with coveted fashion bike brand, Martone Cycling Co. Four videos launched the partnership, edited by Freddie DeLaVega of Neat Edit.

"Peroni embodies the understated style and impeccable quality that Italy is celebrated for in all that we do,” said David Schmid, Peroni U.S. marketing director. “That’s why we’re so thrilled to partner with Martone, another brand that beautifully represents the best of the Italian lifestyle and shares our commitment to craftsmanship. Through this collaboration, we’ll bring a little taste of the easy and subtly sophisticated Italian summer to America.”

The limited edition collector’s bikes will be available for purchase exclusively in the U.S. through www.martonecycling.com beginning June 6. In addition, a special sweepstakes giveaway will run from May 2 through August 31 for U.S. residents 21 and older to win one of these designer pieces. No purchase necessary. For official rules and details, including how to enter, visit  www.BikePeroni.com. Void where prohibited.