Performance Marketing Company Pivot CMO Joins the Conspiracy Theory Agency Network

Los Angeles based Pivot CMO, an elite-performance marketing solutions company, announced it has been acquired by the Conspiracy Theory network of agencies, effective immediately. 

Terms of the deal were not disclosed. Pivot CMO marks the fourth agency that Conspiracy Theory has added to its network in the past year. Others include UNFOLD, Modern Formula and Mondo Robot. 

Pivot CMO was founded in 2018 by Shawn Sheikh and Fred Chiang, who are co-managing partners of the company. It specializes in paid performance media and organic solutions on platforms that include Facebook and Instagram, Google, TikTok, and Snapchat. 

“We’re excited to join a network of agencies and partners that will help supercharge growth and increase service offerings for our clients,” said Sheikh. “It’s just the organization we need to help our clients scale to the next level.”

Sheikh and Chiang will work directly with Conspiracy Theory’s CEO, Zihla Salinas, who said, “We could not be more excited to have Pivot CMO join our network of co-conspirators. Their best-in-class performance media and search-engine marketing solutions are second to none, and the depth of talent that both Fred and Shawn add to our group is immense.”

A seasoned entrepreneur of Silicon Valley and Silicon Beach, Sheikh is an expert in helping companies scale from ground zero to millions in revenue by using conventional paid acquisition and non-conventional growth hacks. 

After exiting his business, Solve, in 2017, Sheikh devoted his time to mentoring and advising companies at several top venture capital firms in Los Angeles while incubating a number of SaaS and e-commerce brands. From 2018 to 2019, he also lent his marketing expertise to Guthy-Renker, a Pivot CMO client and multibillion dollar direct-marketing firm best known for brands such as Proactiv, Meaningful Beauty, IT Cosmetics and Perricone MD. 

Chiang, a marketing and growth leader who has scaled a number of Silicon Valley tech companies, heads all media efforts at Pivot CMO. The company is able to deliver unparalleled performance, strategy and insights at all points of the customer journey with Chiang’s track record at Silicon Valley startups and his background in technology.

He has also invested in, built and sold several e-commerce and SaaS businesses over his career including a menswear brand, a real estate SaaS tool, and a digital-fitness tech company. Chiang is also an angel investor and advisor to a number of startups in Los Angeles and San Francisco.

Pivot CMO has delivered more than two billion in trackable media. The company has 30 employees and more than 65 clients, including a variety of blue-chip DTC brands, digital businesses and service-based companies.