Pepsi Recycles Ring Pulls with Designer Narciso Rodriguez

Director Henry Mason has teamed up with designer Narciso Rodriguez to shoot a short that proves that upcycling is still in style with chic fashionistas.  Pepsi sponsored Narciso Rodrigue and the education charity Bottletop to create a bag made partly from the ring pulls of drinks cans.   The bags will sell in high end fashion stores throughout the capitals of the world. All proceeds from the bag go to the education projects in South America and Africa.