Pepsi Goes Undercover at Fast Food Favourites to Prove All Burgers Deserve Pepsi

Burgers Deserve PEPSI. Yet still, so many consumers miss out on this optimal pairing because they simply aren’t given the opportunity to try their favourite burgers – like a Big Mac, Whopper or Baconator – with Pepsi. So, Pepsi is upending the status-quo and going undercover at popular fast-food chains including McDonald’s, Burger King, and Wendy’s in its newest stunt video, 'Undercover Cups,' released today. With cleverly-disguised fountain cups – courtesy of the viral 'Pepsi Chase Cars' fleet – Pepsi helped burger fans finally get a taste of the flavour they’ve been missing out on all this time – reminding everyone that Burgers Deserve Pepsi.

Discover the Perfect Food Pairing

Hot on the (w)heels of 'Pepsi Chase Cars,' the undercover agents and their souped-up delivery cars return with Pepsi fountain machines built into the ‘frunks,’ ready to infiltrate the three popular burger chains – inside and out – to hand out ice-cold Pepsi in disguised cups. These daring agents put themselves in the crossfire of angry managers and bewildered customers to reveal a truth: burger lovers at McDonald's, Burger King, and Wendy's have been missing out on the ultimate taste experience. By surprising unsuspecting customers with ice-cold Pepsi in these disguised cups, they're showing how a refreshing Pepsi can elevate any burger, giving the meal its deserved cola companion. Fans can check out the 'Undercover Cups' content on the Pepsi YouTube channel here and can view additional cutdowns and bloopers across Instagram, Facebook, X and TikTok.

“At Pepsi, we understand the power of great flavour, and nothing enhances the taste of your burger like an ice-cold Pepsi,” said Jenny Danzi, head of brand marketing – Pepsi. “Even when we’re not on the fountain, we’re going to help people score the optimal pairing, because nothing should stop you from enjoying your meal to the fullest. The citrusy sweetness and brown spice notes of Pepsi make it the ultimate burger companion. We’re encouraging fans to stop leaving taste on the table and get the unbeatable Pepsi and burger pairing any and every time they want.”

Enjoy What Awaits

Pepsi is celebrating National Fast-Food Day, and the restaurants that already know Pepsi provides the optimal pairing to cater to fans, whether they’re craving burgers, fried chicken, tacos or anything else. This Saturday (November 16th), fans can get $5 off their DoorDash order when they buy a Pepsi (any flavour, any size) at participating Pepsi partners Fatburger, KFC, and Taco Bell while supplies last. Minimum purchase amount and Terms apply.