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Pegasus Airlines Launches Biggest Egg Hunt to Celebrate Website Transformation

Creative

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Rafineri explores how the low-cost airline company celebrated its digital transformation with thousands of people

Pegasus Airlines Launches Biggest Egg Hunt to Celebrate Website Transformation

To facilitate a better travel experience, Pegasus Airlines updated its website and mobile application with state-of-the-art technology to make the travel experience easier and more enjoyable.

To celebrate this transformation Rafineri Advertising Agency created a unique integrated experience for the company.

The launch movie was an amalgamation of travelers enjoying themselves in different places around the globe, using Pegasus digital touchpoints, browsing the internet, and socialising with their followers through their hand-held devices.

The superimposed scenes seen in the movie include three websites (aradiginvangoghburadaolabilir.com, akdenizinunutulmazlezzetleri.com, and enbutiktatil.com), social media accounts on Facebook and Instagram, blog pages, and QR codes all linked to a unique Easter Egg. Check out the case study below.

To be able to notice these Eggs, keen watchers had to watch the movie again and again. More than 37,000 people successfully browsed through social media platforms, websites and other clues to find a free ticket to their favorite destination.