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Pedigree DentaStix Launches App to Take the Perfect Selfie With Your Dog.

Clemenger BBDO , 1 month, 2 weeks ago

App created by Clemenger BBDO, Melbourne.

Pedigree DentaStix Launches App to Take the Perfect Selfie With Your Dog.

As part of a program to get people closer to their dogs and in time for National Pet Dental Health Month, Clemenger BBDO Melbourne and Pedigree have launched DogSelfie by Pedigree DentaStix. The new app helps keep the dog's attention long enough to get a clear photo.

Dogs are notoriously difficult to get to sit still long enough to take a clear photo, let alone a good selfie. DogSelfie by Pedigree DentaStix uses iPhone's camera flash, combined with attention grabbing sounds, such as squeaky toys and birds chirping, to get dogs to look directly at the camera.  

Says Ben Culligan, marketing director, "DogSelfie by Pedigree DentaStix helps dogs maintain a clean, healthy mouth. Pedigree wants to bring owners and their dogs closer together, and this app does it in a really fun way."


MUB1920_Desktop_Homepage_Slide_1000x440_v1[2] (1).jpgSays Deanne Constantine, group account director, Clemenger BBDO Melbourne: "It's fair to say dogs don't care about social media the way we do but they are in our snaps and newsfeeds daily. DogSelfie by Pedigree DentaStix is the no-brainer for that perfect shareable photo with your best mate."

Every snap is saved to the phone's photo feed, and users can then share their photos on social media directly from the app. #PedigreeDogSelfie

MUB1920_DogSelfie_Icon_1024x1024[2].jpgMars PetCare:
Kate Waite, Pedigree Marketing Manager
Jess Hoare, Pedigree Brand Manager
Clemenger BBDO Melbourne:
Ant Keogh, Chief Creative Officer
Ben Keenan, Interactive Creative Director
Sonia von Bibra, Executive Producer
Khia Croy, Account Director
Charlotte Lang, Account Manager
Media Agency: MediaCom