Pedal Your Wares: Enter This Freewheeling Creative Competition for the Ad Industry

Things have been pretty grim and serious in the advertising industry of late. That’s why creative agency Neil A Dawson & Company and e-cargo bike service Pedal Me have launched a free-to-enter competition that they hope will give the ad industry the chance for a bit of free-wheeling fun.

“We wanted to create an opportunity to have fun and do so with a fast turnaround. The opportunity for Creatives to have an advertisement running before the end of the year,” says the agency's founder and ECD Neil. “The year has been a bit of a strain, it would be good to end on a high.”

So, how do you enter? Come up with an idea – for a real client – that makes the most of this modern, clean and quirky media space.

The competition is open to people working across the ad industry – at agencies, in-house at brands, at production companies or freelance but work needs to be signed off to run on behalf of a client. Winning work will be featured for free on the side Pedal Me’s e-cargo bikes for the whole of December and runners up will win 50% off the cost of a month of advertising.  Shortlisted work will be featured on Little Black Book. 

Neil A Dawson & Company have been working with Pedal Me since winning the account in September and Neil says the partnership has been an eye-opening experience. The passenger and cargo transport service uses a fleet of 50 e-bikes. Launched in April 2017, they cover a nine mile radius of central London. In a six week partnership with Lambeth Council they delivered over 10,000 care packages across the borough during lockdown – and have even been used by customers to move house.

 

“Pedal Me bikes are incredibly distinctive and they cover hundreds of miles every month. This makes them a great vehicle to carry advertising messages. There is no media site like them. Therefore creatives have the opportunity to create bespoke advertising on this medium.  We thought this could be a win-win for Pedal Me and the creative community,” says Neil.

“We are hoping to see really smart and unexpected uses for the space. People going beyond the obvious.”

A jury of agency and brand clients will be announced shortly. The competition is also supported by tag.

Remember it’s a fast moving competition – entries open on October 15th and close on Friday November 13th (UPDATE: The deadline has been extended to December 4th).  Winners will be announced the week of November 16th. So what are you waiting for – get on your bikes!

Full terms, specs and conditions here.