PDSA appoints The Gate After Three Way Pitch

The Gate have beaten Johnny Fearless and Minimart, to become strategic and creative partners for the PDSA, People's Dispensary for Sick Animals.

Founded in 1917 by Maria Dicken, the PDSA has evolved to run 51 hospitals nationwide, providing 2.3million treatments and 300,000 vaccinations annually. It is the UK's second biggest animal charity after the RSPCA, raising over £90 million annually. 

The pitch covered potential rebranding, communications, fund-raising, retail and digital aspects of the organisation. 

Alistair Ross, Creative Partner at The Gate said, "We are all thrilled to be working with such a passionate organisation. Vets do an amazing job for both pets and owners, and nowhere more so than at the PDSA."