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Creative

Paypal's Festive Spot Shows How to Escape The Fear Of Giving The Wrong Gift This Xmas

lbbonline.com, 2 weeks, 5 days ago

Created by Buzzman and produced by BIG Productions, the comedic campaign aims to help us make the right Christmas gift choices

Paypal's Festive Spot Shows How to Escape The Fear Of Giving The Wrong Gift This Xmas

From 22nd November, PayPal will launch a new initiative that hopes to save those who buy inappropriate Christmas gifts this year. The European wide multimedia brand campaign was developed by Buzzman.

The campaign was created from the notion that at the holiday season, family gatherings, fine meals and distribution of gifts go together. But, to choose the right Christmas gift is not that easy…


Through a vignette film, PayPal talks to those for whom the magical moment of gift opening quickly results with tragedy. Those whose anguished expressions contrast with those of Christmas wonder. It comedically shows a cast of characters who have bought inappropriate gifts and go to all kinds of extremes to hide them.

However, Papyal aims to reassure them, and us, that there is no need to worry! By shopping online with PayPal, they’ll be able to return their gifts and get their return fees reimbursed.

The campaign, composed of a 70’ film, released in 1×45′ and 4×20’ formats, will be deployed through cinema, digital and social media channels from November 22th in France.

The film will also be broadcast in Germany, Switzerland and Austria.
Advertiser

Marketing Director: Marie Muller

Head of TV / Production: Vanessa Barbel

Head of Brand & Communications: Karine Froger

Head of Advertising: Laurent Burel

Brand Manager: Jean-Baptiste Vieille

Advertising and Brand Manager: Clémence De Grandmaison

Advertiser: Paypal

Creative Agency

Vice President: Thomas Granger

TV Producer: Katya Violi & Géraldine Bourguignat

Social Creative: Noémie Gmur

President: Georges Mohammed-Chérif

PR Account Executive: Julie Claeyman & Suzanne Langlais

Managing Director: Julien Levilain

Head of Social: Julien Scaglione

Head of PR & Activation: Amélie Juillet

Creative Director: Tristan Daltroff & Louis Audard

Creative Agency: Buzzman

Copywriters: Tristan Daltroff

Art Directors: Edouard Jacquelin (Assist)

Art Director: Louis Audard

Account Executive: Alexandre Soloy

Music and Sound

Sound Production: Capitaine Plouf

Production Company

Production Company: BIG Productions

Producer: Raphael Carassic

Director: Martin Kalina

Talent Acquisition

Rights Clearance: Dee Perryman

Category: Retail and restaurants , Retail stores

Genre: PR , People , Strategy/Insight