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Paypal's Festive Spot Shows How to Escape The Fear Of Giving The Wrong Gift This Xmas, 11 months, 3 weeks ago

Created by Buzzman and produced by BIG Productions, the comedic campaign aims to help us make the right Christmas gift choices

Paypal's Festive Spot Shows How to Escape The Fear Of Giving The Wrong Gift This Xmas

From 22nd November, PayPal will launch a new initiative that hopes to save those who buy inappropriate Christmas gifts this year. The European wide multimedia brand campaign was developed by Buzzman.

The campaign was created from the notion that at the holiday season, family gatherings, fine meals and distribution of gifts go together. But, to choose the right Christmas gift is not that easy…

Through a vignette film, PayPal talks to those for whom the magical moment of gift opening quickly results with tragedy. Those whose anguished expressions contrast with those of Christmas wonder. It comedically shows a cast of characters who have bought inappropriate gifts and go to all kinds of extremes to hide them.

However, Papyal aims to reassure them, and us, that there is no need to worry! By shopping online with PayPal, they’ll be able to return their gifts and get their return fees reimbursed.

The campaign, composed of a 70’ film, released in 1×45′ and 4×20’ formats, will be deployed through cinema, digital and social media channels from November 22th in France.

The film will also be broadcast in Germany, Switzerland and Austria.
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Advertiser: Paypal

Marketing Director: Marie Muller

Head of Advertising: Laurent Burel

Advertising and Brand Manager: Clémence De Grandmaison

Head of Brand & Communications: Karine Froger

Head of TV / Production: Vanessa Barbel

Brand Manager: Jean-Baptiste Vieille

Creative Agency

Creative Agency: Buzzman

Art Director: Louis Audard

TV Producer: Katya Violi & Géraldine Bourguignat

Account Executive: Alexandre Soloy

President: Georges Mohammed-Chérif

Vice President: Thomas Granger

Art Directors: Edouard Jacquelin (Assist)

Copywriters: Tristan Daltroff

Head of social: Julien Scaglione

PR Account Executive: Julie Claeyman & Suzanne Langlais

Head of PR & Activation: Amélie Juillet

Social Creative: Noémie Gmur

Managing Director: Julien Levilain

Production Company

Production Company: BIG Productions

Director: Martin Kalina

Producer: Raphael Carassic


Sound Production: Capitaine Plouf

Talent Acquisition

Rights Clearance: Dee Perryman

Category: Retail and restaurants , Retail stores

Genre: PR , People , Strategy/Insight