PayPal Promotes The Power of Peer to Peer Payment in New Spot by CP+B London

This bank holiday weekend saw the launch of the latest global brand campaign for PayPal by CP+B London.  The campaign builds on work from CP+B Los Angeles that launched during the Superbowl 2016, and introduced the 'New Money' positioning for the brand. Highlighting the benefits of everyday use of PayPal, this campaign focuses specifically on the Peer to Peer payment function, reminding consumers that PayPal offers a super-fast and easy way to settle up with family and friends.