PAWS4you Matches Super Bowl Dogs with Pets Looking for Loving Homes

PAWS4you, an animal rescue organisation based in Miami, is seizing the excitement of the biggest sporting event of the year to launch a compelling pet adoption initiative that gives the local community an opportunity to adopt dogs of the same breed featured in TV commercials during the Big Game. 'See a dog. Adopt a dog.' will be the call to action for a campaign that aims to raise the visibility of dogs in need of nurturing and loving homes in Miami.

Throughout the Big Game airing on Sunday, February 11th, PAWS4you will be actively engaging with supporters via real-time updates on Twitter and Instagram. Followers and pet lovers can tune into their social media channels (@paws4you) for inspiring and shareable content that will help save dogs from abandonment and euthanasia. 'See a dog. Adopt a dog.' extends an open invitation to everyone in Miami watching the year’s most anticipated game to consider adopting beautiful dogs that match the same breed they see on screen.

“At PAWS4you, we envision a community where pets live safely and happily while enriching the lives of those owners who care for them. It will be truly heartening to witness how 'See a dog. Adopt a dog.' will raise awareness of the adoptable pets under our care that match the breed of the most-watched dogs on nationwide television screens this Sunday,” said Mirta Segredo, community outreach director at PAWS4you.

The power of TV commercials featuring dogs to forge emotional connections between brands and consumers has been widely documented. As evidenced by USA Today's Ad Meter, the top-performing ad during the 2023 Big Game, Farmer's Dog, was a heart warming testament to this phenomenon. 'See a dog. Adopt a dog.' was created and executed by MEL, a new creative, earned and digital agency that aims to elevate communities through buzzworthy ideas that sting. 

As a seasoned creative leader serving on USA Today's Ad Meter advisory committee for the Big Game, Luis Miguel Messianu, president and chief creative officer of MEL, underscored the significance of this collaboration. "For many brands, including non-profit organisations like PAWS4you, the prohibitive costs associated with advertising during the Big Game are simply insurmountable. It brings me immense joy to witness the MEL team rallying behind PAWS4you to champion their noble mission of providing a haven for rescue pets who need to be united with loving families," remarked Luis.